Amazon’s AI assistant comes to the web with Alexa.com
Amazon’s AI-powered overhaul of its digital assistant, now known as Alexa+, is coming to the web. On Monday, at the start of CES 2026 in Las Vegas, the company announced the official launch of a new website, Alexa.com, which is now rolling out to all Alexa+ Early Access customers. The site will allow customers to use Alexa+ online, much as you can do today with other AI chatbots such as ChatGPT or Google’s Gemini. While Alexa-powered devices, including Amazon’s Echo smart speakers and screens, have a well-established footprint with over 600 million devices sold worldwide, Amazon believes that for its AI assistant to be competitive, it will need to be everywhere — not just in the home, but also on the phone and on the web. Plus, the expansion could later give anyone a way to interact with Alexa+, even if they don’t have a device in their home. Related to this expansion, Amazon is updating its Alexa mobile app, which will now offer a more “agent-forward” experience. Or, in other words, it’s putting a chatbot-style interface on the app’s homepage, making it seem more like a typical AI chatbot. (While you could chat with Alexa before in the app, the focus is now on
